Print & Direct Mail
Response rates have stagnated using traditional print and direct mail methods. Improving direct mail program performance is dependent on improving relevancy. The solution lies in making direct marketing messages more timely and tailored, and coordinated with other channels.
Technologies such as digital printing have now arrived on the scene to enable more personalization but that only helps with part of the problem.
What's also needed is a platform that:
:: Supports the execution of highly tailored direct mail that can have thousands of versions
:: Accelerates the creative and approval processes
:: Manages the triggering of communications based on events through multichannel marketing
:: Tracks responses across channels, and can fulfill follow-up actions on other channels such as email
:: Cost-effectively processes the smaller batches associated with triggered and tailored direct mail compared to "blasts"
With our print solution, you get all the functionality mentioned in the description of the Click Tactics core platform including Event Triggering, Dynamic Content, Workflow, Rule Management, plus additional capabilities unique to the print channel: