Local Platform
Empowering local offices to do some marketing on their own is a requirement of most organizations with a distributed sales force. The challenge lies in giving the field the flexibility and agility they need while ensuring central marketing has visibility and control. Regulatory compliance and brand compliance cause additional strain on the organization since local offices may not be aware of all the compliance issues, or are operating on outdated information.
The solution to all these challenges lies in providing a technology platform that is configurable to your way of working and can expedite locally initiated multichannel marketing efforts including direct mail, email, print and event management.Technology from Click Tactics is already being used by the most sophisticated financial services and travel companies for:
Expediting the design and approval process across complex organizational hierarchies Creating personalized local messages within pre-approved email and print templates Territory Management ensuring all communications are compliant with company guidelines and legal requirements
- Enabling local list uploads with data validation
- Coordinating efforts between the field and central marketing
- Tracking local marketing budget allowances
- The most important objectives achieved are the local offices being more successful and the organization being more efficient.
With the flexible Click Tactics architecture, workflow processes and user interfaces are easily configured to meet your specific needs. Our templates and Web-based interfaces make the solution easy-to-use. Local offices are often excited to take advantage of the new capabilities and in one case 100% user adoption to a large number of field offices was achieved in 6 months.