eMail Marketing
Subscriber Preference Center
Ensuring that your subscriber information is current is more critical than ever in light of recent legislation. Under the CAN-SPAM act, opt-out requests must be honored within 10 business days.
Our solution automatically processes opt-outs and unsubscribes immediately, so these folks are excluded from the very next campaign if appropriate. Furthermore this opt-out information can easily be propagated to other systems.
In addition, our solution supports Subscriber Preference Center Web sites so customers can easily designate their frequency preferences, types of information they would like to receive, and their preferred channels for communication.
One-to-one marketing is about two-way multichannel marketing dialogue. In addition to rendering and sending messages to customers, the Click Tactics' solution can be used to "listen" to them, and communicate with them even better.