eMail Marketing
eMarketing Measurement
As you would expect with any email solution we track deliverability, opens, click-throughs, and link performance, all in real time. But we go beyond that to support integration with your Web site for post click-through tracking. The business benefits achieved are full closed-loop marketing all the way from outbound email campaigns to click-throughs to Web site navigation to purchase.
Our dashboard view gives you the ability to easily monitor what's working and where there's opportunity for improvement. Whether you are looking at summary information, or desire to drill down all the way to a specific recipient in a specific campaign, the information is all there to help you make the best decisions for your business.
Because Click Tactics offers a multi-channel solution, we also drive and track streams of communications across both email and print. Several of our customers have found a 3-10X improvement in results by launching coordinated multi-channel programs.
Through our robust web services integration layer we can also bi-directionally synchronize all the detailed email marketing information with your in-house customer databases. After all, although we may execute and track the programs for you, the new customer knowledge, and the uplift in results, are all yours.