eMail Marketing
Deliverability
Several studies show that 20% or more of permission email doesn't reach recipients' in-boxes. It can be even worse if you are sending to work addresses.
Consistently sending irrelevant messages is a sure fire way to affect your deliverability since recipients will flag these as spam. Using techniques such as triggering and dynamic content will improve your relevancy AND deliverability. However, in addition to our capabilities that improve message relevance, we offer the following to help with the technical aspects of email deliverability:
:: Spam Content Scoring: So you know in advance how most of the spam detection filters will identify your message. Most importantly, suggestions are offered to lower your "spam score."
:: White Listing: Click Tactics can ensure you remain on the appropriate white lists so emails are not automatically flagged for non-delivery.
:: Authentication: Authenticated sender techniques try to validate the origin of the message, and more ISPs are requiring authentication or messages will be flagged. Click Tactics supports the following authentication schemes: SPF, Sender ID and Domain Keys.
:: Throttling: Avoid "flooding" ISPs by setting your send-out rate. With Click Tactics it's easy to set your desired messages per hour.
:: Unique Sender IP Addresses: With Click Tactics this is included at no additional charge to help you be isolated from other senders.