Core Technology Platform
With a unique platform that renders multichannel marketing programs, Click Tactics lifts results through triggered and tailored messages that are more relevant to customers, and deployed at a fraction of the cost of traditional methods. Our innovative solution is provided on a hosted basis and utilizes a flexible services-oriented architecture. The core capabilities provided by our platform are geared towards improving the relevancy of marketing communications.
Core Capabilities:
:: Data Integration: Assembling the data from multiple disparate data sources. Whether your customer information is in one place or twenty, we can handle it. Our services help with the complex issues of merging, enhancing and appending data to make your programs more successful.
:: Event Triggering: Delivering a marketing message triggered on customer behavior or other external events. Easily establish streams of communications based on customer responses to prior communications.
:: Dynamic Content: Tailoring the message components based on customer information including their preferences, segmentation information and their behavior.
:: Workflow: Efficiently managing the design, approval, and ongoing tracking of marketing programs.
:: Proofing: Rendering the communication prior to sending, in all of its permutations, so you will be able to see exactly what the customer will see regardless of whether the final delivery is email or print.
:: Rule Management: Turning your business processes into a set of easily configurable rules to facilitate personalized communications and control how campaigns are executed and measured, from start to finish.
:: Measurement & Analytics: Click Tactics makes it easy to monitor the success of each program through advanced response collection and tracking features. Unlike other incomplete solutions, we drive the rendering of the messages and track their fulfillment and delivery. We monitor the success of each variable and step of the process. As you would expect with a multi-channel solution, we track responses across channels. Whether they arrive by phone, mail, email or Web, responses are instantly recorded and tagged for proper follow-up action. Plus your own corporate databases are automatically updated, so you are completely up to date.
In addition to these core capabilities we offer specific functionality geared towards different channels and usage scenarios: