Triggered Programs
Putting customer data to work
Hundreds of customer behavioral triggers can be deployed through the Click Tactics system to ensure that the right message is sent to the right person at the right time. Data points like low balance or events like home purchases can be the rules that automatically trigger timely and tailored multichannel communications with response rates in double digits.
Click Tactics offers a trigger-based solution that gives clients the ability to identify trigger opportunities and use them to customize print or email communications. Click Tactics is a complete solution and covers all the bases from beginning to end including: event-detection, highly personalized messaging, delivery over multiple channels, response behavior follow-up, and measurement. This can be done with real-time data feeds for split-second timing and is accomplished using integration to your existing data stores.
Results
Click Tactics clients are using trigger-based programs today to:
:: Develop automated prospecting engines
:: Strengthen customer relationships
:: Orchestrate communication streams
:: Honor channel and language preferences
:: Beat the competition by delivering offers at exactly the right moment
