Customer Preference Centers
Using technology to honor customer preferences
One-to-one marketing is about two way dialogue. In addition to rendering and sending messages to customers, the Click Tactics solution can be used to “listen” to customers, and improve communications overall.
The Customer Preference Center capabilities allow customers to designate how they would like to be treated. This kind of information further enhances the relevancy of messages when used to trigger and tailor subsequent multichannel communications.
Click Tactics provides a closed-loop, multi-channel capability that builds a customer dialogue with timely and increasingly relevant communications. These communications, in turn, supply opportunities and incentives for people to give information – and make continuing purchases.
In addition to creating and hosting these pages for you, Click Tactics can drive traffic to them. As an example, our customers use us to manage their email bounceback programs. Upon a bounceback of an email communication to a customer, a direct mail piece is automatically triggered to them requesting they go to the Customer Preference Center Web page and update their email address.
Several of our clients have been very successful sending messages relating to product interest expressed in the Customer Preference Center. Finally, the actual event of a customer changing an item in the Customer Preference Center is quite often a worthy trigger for communicating with them.
