:: IT'S ALL ABOUT TIMING
The number one reason for consumers not buying products or services through direct marketing, according to a report by the Direct Marketing Association, and as reported in DM News is, “Not the right time.”

“This is very important for direct marketing to understand,” said Peter A. Johnson, Vice President of research and market intelligence at the DMA. “Timing is the next frontier of relevance.”

“Not relevant to me” came in as the second most common reason for not buying (23.6%).

The full article can be found here.

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