:: BEST-IN-CLASS PRACTICE: PERSONALIZED MESSAGES
As reported in 1to1 Weekly, a recent Aberdeen Group study recently surveyed 280 companies across industries to understand how they approach customer profitability. Twenty percent of those surveyed ranked ‘best-in-class’ (BIC) – companies that understand the most about customers and reap the most rewards. Two thirds of these companies have annual customer retention of more than 75%.

One of the best practices of these BIC companies is data sharing. 93% have processes and systems in place that use customer information to support sales and marketing operations, allowing them to create personalized messages and marketing programs based on customer insight.

The full article outlining additional best-in-class practices can be found here .

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