Q2 2007 EDITION
 

:: 2007 MEDIA SPEND: WHERE WILL YOUR MONEY GO?
Target Marketing Magazine’s first annual Media Usage Forecast offers a peek at how marketer’s budgets will be divvied-up for 2007. Efforts on retention as well as direct marketing led the pack:

  • On average, respondents indicated that 58% of their budget will be spent on customer retention.
  • For retention, 35% of respondents list email as their top choice followed closely by direct mail at 31%.
  • Marketers noted that of the top 15 media channels used in direct marketing, direct mail generates the strongest ROI for customer acquisition (32%) with email second at 22%

For the full article click here .

 
::  Issue Topics  
 

Talk to the Person

Ratcheting-Up Customer Retention

2007 Media Spend

Consumers in Control

Webinar On-Demand
 
     
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 The DMA

 
 
New Research from the DMA:

How Consumers Respond to Direct Marketing – 7 Volume Series:
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