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:: TALKING THE TALK
As seen in the MultiChannel Merchant, Microsoft CEO Steve Ballmer gave the keynote at the National Retail Federation “Big Show”. His session focused on where technology is going and the starting point he said is “with the consumer…”
The consumer “expects more in terms of tailorization and customization than ever before,” Ballmer said. “They expect to be at the center of everything that the businesses that serve them do.”
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