View Webinars
2009
:: 12/9/2009 - Understanding How Engagement Drives Value
Speakers: Jason Spear, Senior Director, Strategy & Analysis, ClickSquared and Jon Gray, Director of Global Marketing Strategy and Analysis, HomeAway
You already know how much money you invest in marketing and communications, but do you understand how those investments lead to changes in customer engagement and value? If you answered “yes”, do you know how to leverage the insight to enhance the effectiveness and efficiency of your marketing organization? Developed by ClickSquared, Cliquity is an innovative approach to measure, monitor and maximize engagement... and ultimately marketing success. Learn HomeAway, the global leader in online vacation rentals, is utilizing Cliquity for improved results.
>> Click here to download presentation
2007
:: 4/26/2007 - Chief Marketer Webinar "Acquisition 2.0: Acquiring Customers that Stick"
Speakers: Andy Frawley. CEO, Click Tactics & Doug Newell, CEO/Founder, Calexus
Acquisition programs are no longer just a one part process. Landing the new customer is only half the battle--keeping them is an entirely different proposition and what we're calling Acquisition Version 2.0.
>> Click here to view this webinar.
:: 3/10/2007 - DMA Webinar "Mastering OnBoarding"
Speaker: Vernon Tirey, Click Tactics
Theres a lot of talk of strategies and metrics regarding new customer acquisition. But once customers are on board, what happens to them? With an ever-increasing competitive landscape filled with lower costs, underpricing, and outrageous incentives, customers are constantly looking for the next best deal, resulting in omnipresent customer loyalty decline.
>> Click here to view this webinar.
2006
:: 11/2006 - "ROI of Relevance"
Want to improve your results and return on investment? Forget all those fancy buzzwords you've heard, and focus on one thing: Relevance.
>> Click here to view
:: 6/2006 - "Results Not Rocket Science: Multichannel Marketing and Trigger Programs "
Whether it’s customers adding their names to do-not-call lists, opting out of e-mail communications or throwing direct mail in the trash, marketers must ensure their messages are timely, relevant and received. Sounds like rocket science, doesn’t it? But it’s not. Tools are available now to send timely and relevant messages triggered by a customer action or event.
>> Click here to view
:: 1/2006 - "Improving Relevance: The Art & Science of Experimental Marketing Design"
>> Click here to view
