Thoughts
:: March, 2010: Multi-channel Marketing
Mutli-channel marketing represents a converged discipline that blends timeliness and the new power of Web 2.0, granular personalization, and analytical marketing models with the principles of traditional database marketing.
:: January, 2010: Five Strategic Considerations for Leveraging E-Mail as part of a Multi-Channel Relationship Marketing Strategy
For numerous reasons, e-mail is the primary component of a contemporary multi-channel relationship marketing program, and has natural points of intersection with the Web and social media channels. Compared to offline media, e-mail provides significant cost advantages, while delivering exceptional levels of intelligent personalization.
:: October 2009: The Role of Social Media in Interactive Relationship Marketing
With the explosion of social media, customers now call the shots and to be successful, marketers need to take notice, and action, in real-time.
:: April, 2009: Evaluating Digital Marketing Systems
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long–term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication system.
:: October, 2007: Tuning Into the Customer
How Versioning Avoids the Broken-Record Syndrome: Back when people listened to vinyl LPs and 45s, the records would scratch and skip on playback. The result was a lyric or musical segment that played over and over. Hence the phrase to describe a person that says the same thing over and over. "He sounds," the saying goes, "like a broken record."
:: Febuary, 2007: Connected Customer Marketing
Scottsdale, Arizona: As marketing undergoes a power shift from marketers to customers, increased attention is being given to word-of-mouth (WOM), viral marketing and the impact of social connections. The basis of Connected Customer Marketing (CCM) is to support WOM and create messages and occasions that enable easy and natural communication from one person to another.
