Evaluating Digital Marketing Systems: Criteria to Consider
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication system including:
- Marketing Intelligence
- A 360–Degree Customer View, Marketing Automation and Campaign Management
- Extensibility & Customizations
- Ability to execute and see real–time results
- Solid IT Foundation
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