Bricks-to-Clicks Program
Bridging Offline and Online channels
Creating multichannel programs that change customer behavior creatively and cost effectively is challenging for even the savviest of marketers. What if your program could engage your most reluctant customers? What if you could get customers to view educational and entertaining video clips of your services? What if you could make the educational messages tailored to each individual customer across multiple channels?
Educate, Entertain and Move to Action
While most organizations have succeeded in transitioning their technology-savvy customers online, many still struggle to help the vast majority of customers realize the benefits of online services. Education is a hurdle to overcome in these instances and the Bricks-to-Clicks program combines compelling educational messages relevant to each customer with optimized marketing offers to encourage usage.
In one industry example, retail banks want more customers to adopt online banking, online bill paying and online statements. Most of the barriers to adoption in these instances are perceptions about security, complexity and convenience. Similarly, in the cable industry, subscribers can be reluctant to purchase digital phone service due to misperceptions about 911 services and reliability. In both of these examples, triggered and tailored messages can inform customers of the facts, entertain them with compelling video clips, and offer them personalized incentives to try the online service.
Bricks-to-Clicks
Click Tactics’ Bricks-to-Clicks program, featuring the CD Cardz, offers a multichannel approach targeted at changing customer behavior by leveraging highly targeted streams of communications across both email and direct mail, taking your multichannel marketing to a whole new level. Customers will be encouraged to visit you online, on site or both. The CD Cardz are also perfect for educational purposes and unlike educational booklets, you’ll know what was actually used. The possibilities are endless, and the results even better.
